Choose your words strategically to maintain your brand voice and high level of customer care while also injecting a little SEO magic. You still need to be authentic, and your responses should always be relevant.
To get more bang for your buck, toss in a few of your targeted keywords when drafting replies to your reviews. Some specific areas where you can see this payoff is increased traffic to your web page or Google My Business Page, and even your rank in the map pack. Of course, reviews are just one part of the conversion formula, but they can have a noticeable effect on your results. And let's be honest: getting a little extra exposure never hurts. This has the potential to bring your website front and center for new customers to discover your products and services for the first time. The more people who are talking about your company, the higher it will climb on the results page. This is gold for boosting your organic search results. Online reviews are seen as fresh, original content by search engines. Once you have that coveted five-star rating, go ahead and sit back and.no. Of course, you want quantity and quality: the more detailed your reviews are, the more trust they inspire. The more five-star reviews you have, the better your conversion rate will be. In our experience, here's why reviews matter. 86% is a number you want to drive all of your marketing strategies.
As part of this survey, we asked our customers, "Why did you choose us over our competitors?" And 86% of our respondents answered "online reviews." 86% is not the kind of number you want to just gloss over. Why are online reviews important?Īt MaxTour, we gain insight from our customers via a post-purchase survey.
To make the most of this strategy, you'll need to invest time, research, and a little bit of money. Unfortunately, in today's oversaturated markets, having a superior product or service isn't always enough to get you those reviews. Today, people get that valuable word-of-mouth insight from online reviews. The trust that's present in friends, family, and everyday consumers can never be matched with any ad or social media campaign. Word-of-mouth has always been the most effective advertisement for any product or service.
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