(The internet, compounded by media attention, can help accelerate the spread of a slang term into the mainstream, which contributes to making the term feel quickly dated-and therefore less slangy. Using the word cheugy is cheugy and that's all I'll say on the matter By mid-May, others on social media were also making similar arguments. Popular articles also joked about cultural tastes and trends considered cheugy such as rose gold accessories, skinny jeans, and other items that have become stereotypically associated with millennials.īy early May, at least one media observer had already written an article arguing that the word cheugy had itself become cheugy due to the widespread media attention.
Lorenz’s New York Times was picked up by mainstream media publications such as the TODAY show, who quickly followed suit in discussing the word trend. I just found about the term “cheugy” and I’m obsessed with everything about itĬurrent plan is to hunker down and ride out the discourse and metadiscourse without ever having to learn what “cheugy” refers to Used my time in the Twitter gulag to educate myself on gorpcore and cheugy aesthetics It started to appear on Twitter in early April and saw much wider use by the end of April. The word cheugy slowly started to spread to other social media platforms. Thanks to Cain’s video, cheugy started to spread on TikTok with the hashtag #cheugy getting over 10 million views by mid-May. In the video, Cain stated that cheugy was the perfect word to use to describe people who posted TikTok videos in hopes of being trendy or cool but actually came across as cringeworthy (or in slang, cringey ). Cain introduced the word to their followers in a now-private video that was posted on March 30, 2021. How it sounded fit the meaning.”Ĭheugy didn’t go viral until years later when it was used by TikTok user Hallie Cain.
Rasson said, “There was a missing word that was on the edge of my tongue and nothing to describe it and cheugy came to me. Rasson said she invented cheugy when she was looking for a word that describes people who were unsuccessfully trying to be trendy. According to an Aparticle by Taylor Lorenz for the New York Times, the word cheugy was coined by Gaby Rasson of Los Angeles, California in 2013.
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